General Motors has paired up with Costco to provide its members with an exclusive deal. Certain Chevy and GM trucks will be able to be purchased at a special price through select dealers for Costco members. The trucks will be priced at employee-discounted prices. This offer is an important and innovative way to encourage American made automakers the opportunity to sell vehicles during this economic time. This is a way to promote GM vehicles and all they have to offer amongst its competitors. GM is not the first auto companies to pair with Costco, Volvo and Borg are some that have previously offered similar deals through the Costco Auto Program, which originated in 1989.
The automobile industry, though it has taken a hit through the current economic situation, is kept alive through programs such as the Costco Auto Program. Innovation is a key component when it comes to reinventing the industry. Technology has impacted and increased innovation, specifically within the automobile industry. The Internet has allowed companies to partner and work together while quickly and efficiently informing consumers how and where they can obtain new products. The Internet is a form of research and obtaining information, but most importantly, it is a way of sharing ideas. As the Internet and technology evolves, so do companies and industries. If you are looking to get your truck or SUV shipped, we at Direct Connect Auto can assist you in any and all of your needs.
