The automobile industry is keeping up with technology and embracing its resources when it comes to social media. Companies like Audi, Ford, Hyundai, Land Rover, Suzuki, and Kia have begun to utilize and incorporate social media into their marketing and PR plans. It is becoming the most direct way to listen to what people are saying on social media sites like Facebook, Twitter, discussion boards, blogs, and more.
The automaker Kia noticed a lot of online discussion around the dissatisfaction with the comfort of the automobile makers’ seats. Kia heard this and created positive change from it. When production begins on their 2012 Optima, car manufacturers will incorporate more comfortable seats.
The incorporation of social media is a way to really hear what consumers want or need out of their vehicle and in exchange, a way for car companies to easily pay attention. Technology is a tool that automakers and other corporations have learned to use to tap into and find out what makes their customers happy and unhappy. This has become a means for companies to build engagement and brand loyalty from consumers.
It is important for the car industry to continue to stay on the cutting edge of new technology. We at Direct Connect Auto can help you with your car shipping needs. Be sure to visit our Services page to see the variety of ways we will get your vehicle to your destination in the same condition you sent it.
